November 8, 2010
Quebec City passes the 100,000 cruise passengers milestone
Quebec City, November 4, 2010 - The
Quebec Port Authority (QPA) submits, for the fourth consecutive year, a very
positive report on the international cruise activities. For the first time in
its history, the QPA has thus reached the 100,000 mark for the number of passengers
visiting Quebec City during a single cruise season.
total, 102,274 passengers have visited Quebec City during the 2010 season, a
global increase of 18% when compared to 2009. From that number, 60,158
passengers were calling on Quebec City, while 42,116 passengers chose it as
their destination. 34,494 crewmembers have also transited through the Port, for
a grand total of over 136,000 visitors.
is a very significant milestone for me in this, my last year as CEO of the Port
of Quebec. Since 1987, more than 1.2 million passengers have transited through
the port. With the construction of the cruise terminal, the traffic has almost
tripled when compared to how we were doing before 2000", says Ross Gaudreault,
President and CEO of the QPA.
18% growth in traffic this season is particularly attributable to the
prestigious MSC Cruises line, whose MSC Poesia visited three times, the first
of which was a port of call, while the two other times were destination calls.
Among other events of interest in the season, four other cruise ships called on
Quebec City for the first time: Aida Cruises' AidaLuna, with a capacity of
2,500 passengers; P&O Cruises' Arcadia, with a capacity of 2,556
passengers; Phoenix Reisen line's Amadea, with a capacity of 848 passengers and
finally, Celebrity Cruises' Celebrity Summit, with a capacity of 2,450
population have been able to admire three cruise ships at once five different
times during the season. "On October 16, we have simultaneously welcomed four
cruise ships in Quebec City, which corresponded to the approximate presence of
7,500 passengers and generated economic benefits of approximately $1.3 million
in less than 48 hours 1 ", mentions Mr. Ross Gaudreault.
will be numerous challenges for the St. Lawrence cruise industry over the
next few years. Among the main ones, let's mention the development of more
traffic during the summer months. In 2010, the season started at the end of
April with the arrival of the Costa Atlantica. However, over 80% of the traffic
takes place during the months of September and October. "In 2011, marketing
efforts should be made to increase the summer traffic, as well as to promote
the idea of leaving from Quebec City for a cruise on board one of the various
ships from Holland America Line, Princess Cruises, Yachts of Seabourn or MSC
Cruises, who will all be offering Quebec City departures. The city's
inhabitants should be made aware of that possibility. We will have to stay alert
when facing the competition from other regions in the world", concludes Mr.
should be noted that, according to a study realized by the Ministère du
Tourisme du Québec in 2009, the international cruise industry in Quebec
generates direct economic benefits of close to $84.5 million. The main part of
these benefits comes from passengers' spending. Passenger spending reached an
average of $102 per passenger when calling on the city and $460 per destination
passenger (cruise passengers' arriving or departing from the Port of Quebec). Incidentally,
Quebec City is the largest port of call and destination port on the
1: Estimate made from data from Tourisme Québec.
Marketing and Development